Brad joined the Specsavers family in 1992, opening the Solihull store in 1993 and the Shirley store in 2008. Over this time I have known him to be passionate about social responsibility and community spirit in ways that have frequently manifested themselves in business, through his involvement in membership organisations inside the profession and socially, and in encouraging business and community to work in partnership.
As well locally, Brad has worked and represented Specsavers in professional membership organisations, and so I believe he has a great understanding of how such organisations operate.
In this book Brad sets out in his unique style the elements that make clubs work, guiding the reader through the maze and modern day conundrum of how to recruit and retain members successfully – and in doing so it delivers exactly what it says it will.
The content, I believe, will be useful to any club where their membership is falling, which seems to be quite common these days.
Brad gives us an insight into his upbringing, in a family holiday hotel, that makes it easy to understand where his passion for “belonging” and how “people” and “customers” have become part of his DNA. Whether they be members of a club, a professional body, a team, clients, patients, or retail customers, it is obvious Brad cares about the members in our communities.
This book is written in a style that makes it easy to read, and being centred on a main story made up of a number of anecdotes, stories and metaphors that allows the reader to explore their own reality and how the principles can be employed in their clubs or teams makes this a uniquely simple yet very effective volume.
I can think of clubs and societies that I am associated with that could benefit from the content.
